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Just as the surging of a new universe, communication seems to have exploded and dispersed in millions of new points of contacts with the consumer. Advertising messages are increasingly created by a wider number of experts. With marketers facing such fragmented environments and so numerous specialists, how can solid and consistent brand communication be achieved?
How do you perceive Xtmas?
For 2008 I intend to improve in the followintg area of my life:
Myself
Do you feel you must give your utmost for your company's objectives?
About me
Nine years as an independent distributor of an American nutrition company in Spain, Italy, Greece, Egypt and the Arab Emirates, taught me the key to sell a product, anywhere around the world is coming up with a simple message that focuses in what the product does for the consumer, instead of in the product itself; or that the strongest motivation for sales teams is not money, but public recognition of individuals and doing our best to make them feel good about themselves.
6 years as a new business director in an ad agency helped me understand the importance of aiming, and then shooting, instead of shooting lots of information and then expect to aim at the right prospects…Or talking to them about anything not relevant to their business.
Later, as a coordinator of 360º communication strategies, I seized the value of neutral leadership in the coordination of different communication companies.
Finally, as a marketing director of a group of media agencies for 3 years, I inferred who could win the battle of integral communication and why.
Today, I´m in the process of creating my own company, while being a marketing consultant, so far in a successful way for me and my clients.
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